By David Trumble
Are you frustrated with your web marketing efforts?
Your website is not alone. My websites have been posted and received very few visitors in the past. Unless you are an online guru, we are probably on the same page.
Have you heard of email promotion?
I have. Again and again I sent out my emails, but when you only have a handful of people on your list, you do not get much in the way of results. I admit, I have failed miserable at selling through emails.
Is it possible that we have been sold a bill of goods? Or, is it possible we need a few more secrets to make it work just right for us?
Then I stumbled upon a secret about email marketing the gurus did not tell me.
Yes, all the gurus will tell you that selling through emails is the solution, but then they tell you about the "can spam" issue. Basically, unless you have your own acquired list developed painstakingly over months and months of giveaways, don't do it.
None of us want to receive spam or emails that we just do not want. I have a whole bunch of emails that automatically go to my junk mail file every day.
The situation then is this: we just cannot send out enough emails to make email promotion work like it is suppose to. Right?
What if someone with a large fully functioning opt-in mailing list would allow us to send our email ad to their list? It certainly would not be spam.
One day I saw this ad from an online marketing service company. They offered to send out my email ad to their huge list of opt-in consumers. In just a few minutes, my ad was delivered to millions.
I suppose there are many different ways to do this, but since I have always been told I needed my own list; I use this bulk email approach to build my list. I take my usual, opt-in offer and set it up to receive the responses from the bulk selling through emails. I offer my free item, and thousands sign up on my list. Now I can legitimately market to them again and again at no additional cost.
Now there is hope. My enlarged email list gives me the opportunity to really expand my email promotion efforts. Now I can expect a return on my investment.
When it comes to my emails, I try to make each one count. I avoid sending too many too soon. I want to deliver about one every four to five days. Words like free are left out. They are usually short and practical.
Good content is simply giving my customer, what they are looking for. That is what I want to give them. Some kind of call to action is included in each email to encourage readers to visit the website or even buy something.
About the Author:
When you plan your own bulk emailing campaign, check out David Trumble's website Wedding How. com. Discover his large collection of wedding resources, wedding vows, and wedding ebooks including Wedding Vows Including Children. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.
Friday, October 23, 2009
Subscribe to:
Post Comments (Atom)







0 comments:
Post a Comment